Your ideas and story

Your ideas and story

Your top ideas. Your client’s top ideas.

I’m curious about people’s top ideas, and when I meet new business people, I’m often curious enough to get them to spill their heart out about what they love and why they do what they do.

The stories are often surprising, and I get taken aback by the depth of the emotion, adversity and tenacity that businesspeople seem to be able to relay so easily.

What makes your clients tick is easy to uncover with just a few of the right questions and a willingness to listen, rather than comment, lecture or show off.

If you were asked, so what made you start your own business? You would find it a good experience and spout the best of stories.

So, ask your clients to unfold their ‘why’ their passionate stories, inspirations, frustrations or even their wants.

Everyone has them. We all are moulded by experience, both good and bad.

Ask your clients. Ask in a way that indulges them. Let them be selfish. Give them the stage to boast from. Give them room and time to rant. Be a cheerleader for them and their struggles overcome.

They will be so pleased you allowed them to open up. Stories sell, Facts Tell.

Once they have done so, ask them these questions.

I ‘m curious, what are your top three tips?

What do you want from me? Not what do you need, just, what do you want?

Would it be ok if we quoted your knowledge to others that are just like you?

Start with yourself, what is your story.

Steve

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