Promise Keepers Rule Ok!
Promise Keepers Rule. It is common for us to have customers that we enjoy working with as well as ones that we loathe or make our hearts sink. Your easiest way to improve this is always to be working towards duplication of the most favoured client.
You need to be focused on the type and preferred client, but also the desirability and need of a future income stream with them.
Repeat and growing business from the best type of client is the heavenly business.
So, let me ask.
What does that client look like to you?
Do you have any already?
Where could you find more of them?
What would you need to have in place to be easily referable to that type of client?
Al this relies on having a relationship. A strong and healthy one. Even if it is on the internet.
You need to ask yourself, how this can be nurtured? Do you know anyone who is doing this already?
One of the main reasons is that if you don’t, someone else will.
It is easier to court the great client and have them come on board, than it is to keep finding ‘ones that will do for now’ clients.
It is more productive, satisfying and meaningful, as well as being the only way to go to have a future business you can rely upon. The future of your relationship with your client will be exposed by your competitors as well as social media. It is the new secret weapon and is easier than you think.
Dinosaurs didn’t see what was coming but we can.
It’s amazing to think that there are many companies out there that have yet to embrace the need for a digital platform as well as a relationship built on trust and reliability.
How often are we caught out by the service providers who promise the earth, then do not deliver? Just by keeping our promises, we can shine.
We can shine by showing we care, showing appreciation and going the extra mile. This alone will keep us above the 90% that do not do it. To be blunt, it is easy to be ahead of the competition than you think.
Amazon, deliver. Fed Ex deliver. Domino’s, deliver.
They promise, and they deliver. Why? It works that’s why. It’s no good thinking, we’ll deliver our promises most of the time, and then just be mediocre at it.
Once you get known for not keeping your deadlines, your integrity becomes questionable.
The preference to refer to you is will be less than it was.
Your option for price increase becomes tougher. Your confidence is tainted, and clients start to feel unloved. It is that simple. It’s not hard to promise something and then do better. What is hard is to be unsure about what you can deliver, and then making it up as you go. It is the hardest way to run a business.
Being great is easier and a lot more fun. If you were to forecast the future of your business based on the clients you deal with now, where would you be? You can choose that destination.
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